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Why Lean Sales & Marketing?

Typical corporate "silos" stand in opposition to the lean business model. This can be seen in sales and marketing as well. Following an introduction to lean sales and marketing session, one person commented... "It caused us to think about where our disconnects exist and where we may be unintentionally sabotaging our success."

Sales and marketing professionals are learning how they can best support the lean business model. They're learning, among other things...

  • Moving beyond economies of scale thinking

  • Aligning the value proposition to the voice of the customer

  • Understanding value and pricing without standard costing

  • Understanding how to apply lean principles for in sales and marketing processes