Typical corporate "silos" stand in opposition to the
lean business model. This can be seen in sales and marketing as
well. Following an introduction to lean sales and marketing
session, one person commented...
"It caused us to think about where our disconnects exist and
where we may be unintentionally sabotaging our success."
Sales and marketing professionals
are learning how they can best support the lean business model.
They're learning, among other things...
Moving beyond economies of scale thinking
Aligning the value proposition to the voice
of the customer
Understanding value and pricing without
Understanding how to apply lean principles for
in sales and marketing processes